WHO WE ARE

Passionate, collaborative, always learning.

Our goal is to empower creatives to pursue their craft full-time. While our founders navigated the choppy waters of professional music-making alone, we want to give our talent the support we never had by providing mentorship tailored to each individual.

Joe Martinez

FOUNDER & PRODUCER

Joe’s development as a musician began recording music on cassette decks with his brother and teaching himself to play multiple instruments, then working as a stagehand at big DC venues, and eventually landing professional work in TV shows, films, radio, and commercials. Simultaneously, he spent almost two decades creating rich learning environments as a school teacher. Through it all, his driving forces (and the spirit behind Riverland) have remained the same — an unwavering passion for the arts and for helping others reach their fullest potential.

Aimee Hill

ORGANIZATION & ARTIST DEVELOPMENT LEAD

An educator, an organization development expert, and an audio visual engineer — Aimee can and has done it all. Her talents have taken her from public school teaching to a 15-year stint at the Smithsonian that included managing the audio-visual department to a consulting career in culture, diversity, and personal development — and now to Riverland, where her passion for music and people sustains a meaningful culture of growth.

Christina Chern

CREATIVE LEAD

Christina is a freelance art director who leads the creative efforts for Riverland, including design, brand voice, and album art. She brings a wealth of expertise from working with a variety of clients, from tech giants like Airbnb, Google, and StubHub to consumer products like Pop Secret and Kona Brewing Company.

Nalini Sekhri-Martinez

CO-FOUNDER, BUSINESS & LICENSING LEAD

Nalini’s belief in the power of music began in India, where she grew up listening to both Bollywood and “western” music on her parents’ LP player. Her professional life launched her into the tech world — from managing a $40M global sales pipeline to her current role as VP at a cybersecurity sales firm — but her personal life remained very much intertwined with music when she married Joe. Her vast expertise in marketing, sales, and business development keeps the Riverland engine running.

Erin Chenoweth/Knipe

BUSINESS DEVELOPMENT & OPERATIONS

Erin’s love for music sparked in early childhood when her dad would play Dire Straits albums and then pop quiz her on the tracks. More than anything, Erin loves connecting people. Her history as an actor has allowed her to hone her communication and relationship building skills, and five years ago she made the jump to music bringing her talents to the renowned music house, Audiomachine. There she was able to apply her instincts and creativity to navigate within the artist, client, and business worlds. She’s thrilled now to be able to contribute her experience and energy doing what she loves as a member of the Riverland team, where wonderful people and discovering new music fill her day.